CNN.com - Travel show host finds a TV home trekking the globe - Jun 10, 2004

CNN.com - Travel show host finds a TV home trekking the globe - Jun 10, 2004

The show has three types of viewers, says Ian Cross, Pilot's executive producer and managing director: the active traveler, the potential traveler and the armchair traveler. Based on viewer feedback, the show's appeal cuts across various ages, he says.

The show is now broadcast in more than 40 countries and on every continent, says Maud Nahmias, who works in sales and marketing for Pilot. Estimating how many people watch the show is difficult, Nahmias says, but the channels it is shown on have a total audience of 30 million viewers.